In 2019, none could deny that there were more challenges in the marketing world, especially for restaurant business. There are various factors responsible for the rapid change, one of them is social media. Many of the restaurants are becoming more social active, to create credibility there must be a Facebook page to stay connected to the clients. Also, content reviews on cuisines and cafes have a huge impact on a customer’s choice. Moreover, applications such as delivery service play a role in changing customer’s behaviour as well. The constant change keeps restaurants busy and having to adjust accordingly to the trend.
Since 2019 was challenging for many businesses, in 2020 more is to be expected. As for restaurants business in 2020 they must surpass these challenges in order to survive such as: social media reviews, delivery applications, change in behavior. Therefore, how should restaurants in business react and adapt to the trend? Here are 5 tips as followed:
1. Go Green and Organic trend is still ‘the trend’
In 2019, there’s no denial that everyone put more concern into the environmental issue. In which, it has impacted restaurants. The store must use less plastic and paper. Therefore, for this year the trend will bring about more adjustments in restaurant’s choice of food and drink container. There will be reduction on plastic bags, plastic boxes, foam boxes.
Environment is a sensitive issue. So, the restaurant should adjust with the trend. The first easy way is to reduce the use of plastic. This is a way to show customers that the store really cares about the environment. Also, by promoting the reduction of plastic bags and boxes such as, encourage the customers to bring their own food container for take away. This method allows the store to be advertised as being environmentally conscious. In return, it may lead to customers’ attraction and awareness that your store is Eco – friendly.
Environment is a sensitive issue. So, the restaurant should adjust with the trend. The first easy way is to reduce the use of plastic. This is a way to show customers that the store really cares about the environment. Also, by promoting the reduction of plastic bags and boxes such as, encourage the customers to bring their own food container for take away. This method allows the store to be advertised as being environmentally conscious. In return, it may lead to customers’ attraction and awareness that your store is Eco – friendly.
2. Healthy or super food is alway a great option! Prepare your restaurant with organic ingredients!
Nowadays people are more considerate about their health, teenagers and adults alike! Therefore restaurants should study more about health and healthy menus such as chicken breast, fish, low calories but high energy menu; this will attract healthy minded customers. Moreover, cleanliness and organic options are also important, especially organic vegetables. It is very popular among health lovers since it is fresher. This will make your customers feel better not only that you have various choices for them but also that your restaurant truly cares about the quality and your customers.
3. Alway be prepared for takeaways! Delivery services, Line Man, Grab Food will increase for sure!
In a big city, people search for a way to ease their life, phone applications such as delivery service answer to this prayer. That’s why the business keeps on growing and restaurants must answer to this ‘takeaway’ demand as well. However, this may lead to 2 problems for the restaurant, 1. The customers will not go to the restaurant themselves rather they order Grab and 2. Online orders may be too much at rush hours. Thus, the restaurant must come up with strategies. For instance, special promotions for those walk-in customers only or improve the staff service to create a great experience for customers to keep them coming for more. Also, manage new work flow for the restaurant to keep the order going, divide staff for in house orders and online orders. Plus, make sure that you have enough packages in stock. If you manage to keep these two factors in mind then your restaurant will be different and successful for sure!
4. Unique menu to create hype!
Whether it is Korean fried chicken, cheese shabu or pearl milk tea, last year Thailand was full of new and unique food trends. Many restaurants try to add popular menus to their list. But, by observing from many stores, adding ‘trend menus’ doesn’t really increase sales or impress customers. This caused many shops to waste time and investment with new menus that don’t work. In 2020, many restaurant experts agree that by having a new menu, the signature menu that is only available at that shop is the better way.
Imagine a menu like Pearl milk tea with cheese burned on top! That became a hit menu of 2019. This is what restaurants in 2020 want! Creativity! It hyped up the customers with something that they’ve never tired. This is not only the food that should look good but also the container, the bowl, and the glass, as all components enhance the impression and experience for customers. One thing that can help is to try to find new ingredients to supplement your kitchen. Such as ingredients from Indian food or Mexican food may bring about new creation, new menus that are different from other stores.
5. The quality! QUALITY is what the customers want!
Quality is the most crucial factor for any shop succession. According to the survey more than 36% of the customers have responded that the quality of the restaurant is the most important thing. Restaurants must always improve the overall quality. In 2020, there will be more competitors in the business and customers will have more choices. Therefore, what would attract customers is the food quality that is better than other stores. Also, not just the food but also utensils like plates or bowls
Ocean Glass, quality glass for restaurant 2020
To take your restaurant to the next step in 2020, it is inevitable to look for new appliances in the shop and to create perfection. Adding a glassware into stock is a good option to impress customers. After customers step into the store that is beautifully decorated, the shop that serves “welcome drink” with good quality and beautiful shaped glass creates a good impression. Especially the glass from Ocean Glass that has international standards and is produced with good materials which is durable. Beautiful glass and tangible price suitable for shops that want to upgrade themselves to be a top choice in 2020.
For shops that want to make a difference in their stores in 2020, Ocean Glass proudly presents the Tango Long Drink collection. A quality tall glass that has been carefully designed to be unique and fit in the hands of users. Also, it is suitable for shops that want to create a memorable experience for customers that will definitely come back to your store again.
Learn more about ‘what you need to know about restaurant’ for a better experience with Ocean Glass.
Inquire about all forms of glass for your store at : Ocean Glass
